About us
Born in the vineyards of the north of Portugal.
No Way Beverages develops alcohol-free drinks inspired by the vine. We were born at Caves do Casalinho, a family wine house founded in 1944 and one of the oldest in Vinhos Verdes.
Purpose / Dream
Liberate the essence of wine from alcohol.
- Spirit
- Enthusiasm and excellence
- Focus
- Aim higher
Beliefs
- Wine culture is positive for the world.
- Wine brings people together, for much-needed tech-free conviviality.
- Our drinks are yummy.
- Keep people in flow.
- The way we do anything is the way we do everything.
- Who dares wins.
Character
- Innovative
- Courageous
- Agile
- Passionate
- Uncompromising
- Credible
- Sensible
- Family
Let’s toast
To a world where the vine contributes to humanity’s longevity.
People
The team
João Pedro Reis
Founder & CEO
5 years at McKinsey, MBA at London Business School, 8 years in wine including marketing leadership at one of Portugal’s largest wine groups.
Catarina Flores Fonseca
Innovation & Food Development
MSc in Gastronomic Sciences, previously at a leading Portuguese wine group, published on winemaking by-product valorisation.
Felix Fischer
Consulting winemaker, no-alcohol
Seven years developing alcohol-free wines in Germany and Portugal.
Advisory board
Kevin Roberts
Marketing
Former Saatchi & Saatchi Worldwide CEO.
Massimo Maffei
Plant physiology
University of Turin.
Maria do Céu Costa
Nutrition
Professor, Universidade Lusófona, Lisbon.
Where we work
Vizela, Portugal
Our lab, our Reda DVR line and our bottling partner sit together at Caves do Casalinho: licensed, HACCP-certified, with bottling for up to 2 million bottles a year.
No Way Beverages, Lda. · NIPC 519 344 022
Partners and ecosystem
Who we work with
Production
Caves do Casalinho, Vizela: licensed and HACCP-certified, with bottling for up to 2 million bottles a year.
Equipment
Reda representatives for dealcoholization equipment (Grupo PHI).
Science
LAQV-REQUIMTE: polyphenol profiling of wine, pomace and stems.
Incubation
PORTIC, the innovation hub of the Porto Polytechnic.
For producers
Have a wine to dealcoholize?
Send us a sample and we run a first lab trial.